Web Development Company Sydney - first chapter
482 days ago
successful local businesses still need a website.
It is surprising to many that there are thousands of successful businesses
operating without a website. For many consumers it’s as if they don’t exist.
Over the years as a Brisbane Web
Development company, we’ve had several discussions with small business
operators who just don’t see the necessity in a web presence. They might enjoy
a busy, established local business in a trade or retail environment. “I’m busy
enough as it is,” is a common statement.
What they’re not taking
into consideration is the opportunity to expand, scale their business, decrease
their workload and build consumer trust in their brand.
81% of consumers will
conduct research online prior to contacting a business. Four out of five people
will use Google to find local business information. They are the facts.
By going on the web,
your business is open to alarger and wider market. Essentially you’re able to
remain ‘open to the public’ 24hrs a day, 7 days a week promoting your service
to your broader audience.The right website can help you pick and choose your
clients, rather than the other way around. Quite simply, if you’re competitors
are online, you need to be too.
Not just any website is
going to help your business. If the design is not developed with both client
and user in mind, it will not serve any function. Web success requires a
feature-rich, user-friendly and high-quality website. Your brand image should extend
across different channels in the digital marketplace and allow the 81% of
people that conduct their research online, to find you.
The most common
technical problem existing within yesterday’s websites, is that they may not be
mobile responsive. In an era where we can conduct an entire day’s errands on
our phones, your website must be mobile ready and functional. If your
competitors website was not designed or re-designed in the last five years,
chances are, it is not mobile responsive. Even an established and trusted
website will not succeed if users can’t interact with it easily on mobile or
Those whose competitors
have been online for years, have a very real opportunity to develop a site that
will leave their competitions dated presence far behind. Google will always
give preference in searches to fast, responsive websites who offer users the
answers they’re searching for. Design, content, search engine optimisation,
responsiveness, speed and usability are the ingredients you need.
A modern website
encompassing the latest in digital trends and technologies, must come equipped
with ease of use, simple navigation, a simple outline of services or products
and relevant, consistent content pertinent to your brand. You may be surprised
how affordable such a site is now for a professional Web
Development Company Perth or Digital
Marketing Agency to produce.
And we guarantee you’ll
be surprised at the new opportunities a great website present to your business.
Are you among the 81% of users that will use Google to search for such an
agency? We bet you are.